Project Archetype

Project Archetype is a new work consisting of a series of interactive negative images that will exhibit in its entirety later this Autumn. It forms part of the five year anniversary of the designation of Galway as an UNESCO City of Film. The work uniquely depicts the 12 character archetypes; the building blocks of narrative in literature and film.

Creative Statement

As a photographer my work is primarily concerned with the narrative structure within the image while also developing new methods of exhibition and interaction. I am fascinated by the depictions of Archetypical characters in Literature, Film and Art throughout history and how they retain relevance today. Inspiration for the current project comes from my interest in these Archetypes. I see these Archetypes as imprinted on the unconscious and resistant to change, while the individual is constantly changing; in a state of permanent flux. I am exploring this relationship photographically by using the film negative as the ‘Imprint’ with the spectator signifying ‘Flux’. The development process led to the creation of a series of portraits, displayed as interactive negatives. The images interpret individual Archetypes and feature a single dancer in a bespoke costume. The portraits were made exclusively in the moment through a dynamic interaction between photographer, dancer and costume designer. Using Augmented Reality to engage with the work the viewer can experience a moment of ‘magic’ as a virtual object appears fleetingly in their current reality. This dynamic of real/unreal underpins the ethos of the current work and drives the investigation into new types of photographic representation.

SUPPORTED BY - Gréasán na Meán Skillnet and Galway Film Centre.